Will that flow of cool new fishing gear ever slow down? We sure hope not! Here's what grabbed our attention in September of 2025.

Handing Cruiser Shadow Slow Pitch Jigging Rods
I don’t do many product pitches, but here we go with Handing’s Cruiser Shadow Slow Pitch Jigging rods. I tested their 6’6” medium-heavy spinning rod, paired with a Handing M1 3000 model spinning reel. They’re balanced perfectly when used together and you can feel that slow rise of the rod as you crank the M1’s handle. Anticipation builds as you wait for the bite that comes when you lower the rod tip and the jig starts to flutter down. These are two-piece rods with a 30+40T Toray carbon fiber blank, delivering the responsiveness, strength, and sensitivity you need to feel every bite. The Fiji reel seat and ring guides pair nicely on the carbon fiber blank, adding to its sensitivity. The Cruiser Shadow Slow Pitch Jigging spinning rods come in three lengths and powers: 6’ medium light, 6’ 3” medium, and 6’ 6” medium heavy. Price: $101.99 to $105.99. Visit Handing Fishing when you’re ready to pitch and catch.
-By Eric Packard

Gettin Jiggy Cobia Jigs
When you want to catch a cobia by casting the coolest custom creation around, it’s time to tie on a Gettin Jiggy cobia jig. Ranging from one to two ounces with 7/0 hooks and octo- or spire-heads, these hand-made jigs are tied locally in Norfolk, VA. Rather than using bucktail or silicon skirts they get their profile from feathers, just like classic feather jigs. We became aware of these after receiving a report from cobia sharpie Scott Heinz that they’re “pieces of art that fall slowly,” which tempted a bull red and a pair of cobia into striking during an afternoon preseason this spring. Price: $20. Visit Gettin Jiggy to check ‘em out.

Mad Scientist Lures
Mad Scientist Tackle burst onto the scene with a wide range of fishing lures including jerkbaits, topwater lures, spoons, and more, which you can check out at their website, but what we anglers need to know about is their unique finish. Founded by folks from RLVNT Eyewear, these lures are finished with the Apex vision coating. Colors and brightness change with the angle of view, and radiate UV light farther than other coatings. That means that as their lures move through the water they create iridescent flashes and colors. And different colors are designed for different water conditions; there’s +Red for green water and algae blooms, +Blue for murky or stained water, +Green for clear water, +Cisco for sunny conditions, and more. Price: Varies by lures. Visit Mad Scientist to enjoy some angling eye candy.